# Clip2Earn

> Pay-per-view creator monetization platform connecting brands with video creators

## Overview

Clip2Earn is a video-focused creator economy platform that revolutionizes influencer marketing through a transparent pay-per-view model. Brands create campaigns with specific content requirements, creators submit video content to their social media, and earnings are automatically calculated based on actual view counts.

## Core Concept

- **For Creators**: Earn money based on video performance (pay-per-view)
- **For Brands**: Pay only for verified views with full budget control and transparency
- **Platform**: Commission-based business model

## Key Features

### Campaign Management
- Campaign creation with escrow deposit system
- Multiple campaign types: UGC, stream clipping, e-commerce, podcast clips, tech launches
- Flexible budget allocation and view-based pricing
- Multi-platform support: Instagram, TikTok, YouTube Shorts, Facebook

### Creator Tools
- Campaign discovery and browsing
- Simple application process with social link submission
- Real-time earnings tracking dashboard
- Weekly payout system
- Portfolio and profile management

### View Tracking
- Automated view count tracking
- Regular check intervals for up-to-date metrics
- Historical performance tracking
- Fraud detection for suspicious activity
- Support for Instagram and TikTok (YouTube Shorts and Facebook coming soon)

### Payment System
- Escrow system for campaign budgets
- Automated earnings calculation based on view milestones
- Weekly batch payout processing
- Multiple payout methods supported
- Transaction history and invoice generation

## Technology Stack

### Frontend
- Modern web application with mobile-first design
- Clean, card-based UI with intuitive navigation
- Responsive design for all devices

### Backend
- RESTful API architecture
- Automated view tracking workflows
- Secure payment processing
- Real-time analytics

### Integrations
- Social media platform APIs for view tracking
- Payment provider integrations
- User authentication services

## API Endpoints

### Campaigns
```
GET  /api/campaigns           # List active campaigns
GET  /api/campaigns/:id       # Get campaign details
POST /api/campaigns           # Create campaign (brands only)
PATCH /api/campaigns/:id      # Update campaign
```

### Applications
```
GET  /api/applications        # List user's applications
POST /api/applications        # Apply to campaign
PATCH /api/applications/:id   # Update submission
```

### Tracking & Metrics
```
GET /api/tracking/:applicationId      # Get view history
GET /api/metrics/total-paid          # Platform statistics
GET /api/creators/count              # Active creator count
```

### Payments
```
POST /api/payments/campaign          # Deposit campaign budget
GET  /api/payments/earnings          # Get creator earnings
POST /api/payments/payout            # Request payout
GET  /api/invoices/:id              # Download invoice
```

## User Journeys

### Creator Journey
1. Sign up and complete profile with social accounts
2. Browse active campaigns matching interests
3. Apply to campaign with video concept
4. Await brand approval
5. Create and publish content to social media
6. Submit video link(s) through platform
7. Track view counts and earnings in real-time
8. Receive weekly payouts when threshold met

### Brand Journey
1. Create organization account
2. Deposit campaign budget via escrow
3. Create campaign with requirements and pricing
4. Review creator applications
5. Approve qualified creators
6. Monitor submitted content and performance
7. Track campaign ROI and metrics
8. Download invoices and reports

## Platform Features

### For Creators
- No minimum follower requirements
- Transparent earnings calculations
- Real-time performance tracking
- Weekly payout schedule
- Portfolio building tools
- Campaign recommendations

### For Brands
- Pay-per-view pricing model
- Budget control with escrow
- Creator application review system
- Campaign performance analytics
- ROI tracking and reporting
- Invoice generation

## Supported Platforms

### Current
- Instagram (Reels, Posts, Stories)
- TikTok

### Coming Soon
- YouTube Shorts
- Facebook Video

## Design System

### Brand Colors
- Primary: Orange
- Accent: Blue
- Success: Green
- Warning: Yellow
- Error: Red

### UI Components
- Campaign cards with clear CTAs
- Metric counters and analytics displays
- Timeline and progress indicators
- Testimonial sections
- Comparison tables
- Dashboard widgets

## How It Works

### View Tracking Process
1. Creator applies to campaign and gets approved
2. Creator publishes video content on their social media
3. Creator submits video link through Clip2Earn platform
4. System automatically tracks view counts at regular intervals
5. Earnings are calculated based on view performance
6. Creators receive weekly payouts for verified views

### Payment Flow
1. Brand deposits campaign budget into escrow
2. Approved creators create and submit content
3. Views are automatically tracked and verified
4. Earnings accumulate based on view counts
5. Platform processes weekly payouts to creators
6. Brands receive detailed performance reports

## Campaign Types

### Clipping
Extraction and remix of existing content (streams, podcasts, long-form videos) to maximize reach and impact

### AI-Generated Content (IA)
Personalized visuals and videos created at scale using artificial intelligence

### Motion Design
Animated content with captivating visual effects to attract attention and tell brand stories

### Music Trends
Product placement and brand integration in viral sounds and trending audio

### Faceless Content
High-value screen recordings, tutorials, explainers, and product showcases without on-screen talent

### UGC (User Generated Content)
Traditional creator content featuring brand products or services

### E-commerce
Product showcase videos for online stores and retail brands

## Competitive Advantages

1. **Pay-per-view model**: Brands pay only for verified results
2. **Full transparency**: Real-time view tracking and ROI metrics
3. **Low barrier to entry**: No minimum follower requirements
4. **Automated tracking**: Eliminates manual view verification
5. **Escrow protection**: Builds trust between brands and creators
6. **Fast payouts**: Weekly payout cycle
7. **Army of eager creators**: Access to motivated clippers ready to create and earn for brands
8. **Diverse creative arsenal**: Multiple content types beyond traditional influencer marketing

## Our Creative Arsenal

### Clipping
Extraction and remix of existing content to maximize impact. Perfect for stream highlights, podcast clips, and viral moments.

### AI-Generated Content
Personalized visuals and videos at scale using artificial intelligence. Create custom content variations quickly and efficiently.

### Motion Design
Captivating animations and visual effects to attract attention. Ideal for product showcases and brand storytelling.

### Music Trends
Product placement in viral sounds and trending audio. Leverage trending music to boost discoverability.

### Faceless Content
High-value videos without on-screen presence. Focus on the message, not the face - perfect for tutorials, explainers, and product demos.

## The Content Rewards Concept

A complete platform for **creating** and **amplifying** viral content:

✓ **Full-service platform**: End-to-end content creation and amplification
✓ **Beyond clipping**: Faceless content, motion design, AI generation, music trends
✓ **Ghost creator network**: Ready-to-deploy creators eager to promote your brand
✓ **Proven model**: Inspired by successful Content Rewards programs, adapted and optimized for creator economy

## Support & Contact

For questions, support, or partnership inquiries, please contact us through the platform or visit our help center.

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Version: 1.0.0